IQOS HEETs is based on the HeatControlTM technology

The IQOS HEETs heating system appeared on the world market more than 5 years ago, and more than 7 million people in more than 40 countries around the world have already fully switched to it. Like any new product, this device requires serious research aimed at identifying its effects on the body, possible risks and consumer perception of the device. At the moment, many years of testing IQOS HEETs have shown the advantage of the heating system over conventional cigarettes. Understanding what the research results say.

IQOS HEETs is an innovative tobacco heating system, which is based on the HeatControlTM technology. The essence of this technology is that there is no combustion inside the device, but only heating it. Scientists have proven that it is during combustion that most of the harmful substances are released, which led to the idea of developing a smokeless product in which the temperature is controlled.
Scientists also compared nicotine levels between IQOS users and smokers. Research results have shown that these data are comparable, that is, the IQOS HEETs users get the same satisfaction as smokers.

The manufacturer company solves a two-sided task – to provide maximum information about the product to adult smokers, but at the same time not to make the product attractive for non-smokers. IQOS HEETs passed several social experiments captured on video. For example, a company representative approached adult smokers on the street and suggested that they breathe on a special white filter plate. Most of them were shocked that brown spots instantly appeared on the plate from just one exhalation. Then they were asked to take a drag on IQOS HEETs and exhale. There were practically no traces left on the plate.

Another experiment is also indicative. Within its framework, the volunteers were seated blindfolded and two people were put next to them: one in a sweater soaked in IQOS steam, and the other in a sweater soaked in cigarette smoke. The subjects almost instantly told which side the smoker was on.
Multi-stage testing has scientifically proven the benefits of IQOS over cigarettes. HeatControlTM technology, thanks to which there is no combustion, but only heating up to 350 ° C, reduces the harmful effect on the body.

Last updated: October 19, 2020